Archive for the ‘News’ Category

Celery juice or powder is a source of natural nitrates - thought to be just as risky as chemical nitrates!

We found this article about all the concern AND confusion out there right now about nitrates in sausage very interesting.  Did you know that even “natural” or “organic” sausages or hot dogs can contain just as much nitrates as the traditional versions?  The natural products are just using celery juice or celery powder to create a “natural” nitrate.  But, those natural nitrates are thought to be just as dangerous as chemical nitrates, possibly increasing the risk of diabetes, heart attacks and colon cancer.

Many food manufacturers are actually trying to convince the USDA to require more specific labeling when it comes to chemical vs. natural nitrates – which we think is great.  But we would rather just avoid the issue all together, and we have been for over 30 years now with our fresh pork and chicken sausages.  Our all-natural chicken and pork sausages are made from fresh, whole cuts of meat, ready for you to cook and incorporate in your family’s favorite dishes.  No chemicals, no preservatives, and no nitrates or nitrites whatsoever to worry about.  Pretty simple!  We don’t have the need for nitrates in our products, and yes sometimes cooking a fresh or raw sausage like ours takes a few extra minutes, but we think the end result is well worth it.  (Hint:  if you need help in the kitchen, Frank has a video showing you how to cook fresh sausage perfectly every time!)

Tell us what you think:  Do you try to avoid nitrates in your diet?  Do you find the labeling of “natural nitrates” to be confusing?


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If you’ve been an Isernio’s enthusiast for a while, you may know that last year we completely redesigned our website.  We were excited to learn recently that the website won an Outstanding Achievement honor in the Interactive Media Awards!  This is very meaningful to us, because we (and the fantastic team at Cypress Consulting) worked hard to develop this new website to be not only fun to look at, but to be a great resource for our customers.  We wanted the site to be the hub for our entire web presence so you can see all things Isernio’s in one place, including our Facebook, Twitter and Blog posts, and our “In the Kitchen With Frank” YouTube videos, which is why you see those feeds prominent on the front page.  We also wanted the site to be useful and hopefully answer any questions you may have about our company, which is why we included the new “Where to Buy” zip code finder, FAQ section, and a robust sausage recipe search feature. 

We hope you, our valued customers, are as pleased with the new site as we (and the folks at the Interactive Media Awards!) are.  If you haven’t had the chance to check out the new www.isernio.com yet, we’d love to hear what you think!

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